Architect and Graphics Designer

GRAPHIC DESIGN AND ARCHITECTURE: COLLABORATIONS Bruce Mau and Rem Koolhaas: S, M, L, XL An architect is not only a builder and designer, but also a thinker, a researcher. To convey their ideas, architects need different forms of graphic content - books, exhibitions, websites. Many architects submit projects on their own. They make them in the aesthetics of verified architectural graphics, close to technical drawings: the design of the presentation is often austere and dry. For the architectural community, minimalism in the choice of means is familiar, but in order for the ideas of the architect to become understandable even without his presence and to interest a wide audience, the skills and knowledge of a professional from another discipline - a graphic designer - are needed. Together, a graphic designer and an architect can create a complete quality product - a project, exhibition, portfolio, or book. This interdisciplinary approach to filing leads to good results, and sometimes gives the world unique independent projects. Collaborations between gr Architect and Graphics Designer aphic designers and architects will be the focus of this study. The first example of a successful collaboration between an architect and a graphic designer is the book S, M, L, XL by Rem Koolhaas and Bruce Mau, published in 1995. The founder of the OMA bureau, awarded the Pritzker Prize for Architecture, and the graphic design legend have worked on it for 5 years. Koolhaas prefaces each project with deep research, which often turns into a book in its own right. The joke is that OMA and AMO release at least one book a day. Koolhaas treats books more like a working stage in the design process, like a tool. But in the hands of Bruce Mau, a world-renowned graphic designer, the book-tool turned into a complete independent project. Bruce Mau's work itself perfectly illustrates the idea of ​​interdisciplinarity. He started his career as a graphic designer but later studied architecture, cinema, environmental design and philosophy. Mau sees design in literally everything. In his interview, he says: “Business is fundamentally about design”. The aphorism is confirmed by his own success story. Mau's clients are Gehry Partners, LLP, MTV, Coca-Cola, Indigo, Museum of Modern Art (MoMA). It is important for him to influence the world through design. 1. Bruce Mau became famous for his collaborations with Zone Magazine and Zone Books in the late 1980s. The work resulted in books with fanciful and provocative covers that had a major impact on the book industry in America. 2. Mau founded his own studio, Bruce Mau Design, in 1985. After creating the studio, he wrote one of the most famous and iconic books in the design world about his own projects - "Lifestyle". 3. Bruce Mau is the author of The Incomplete Manifesto for Creative Growth (1998), which instantly went viral. There are both serious ("Let events change you") and funny advice ("Drink coffee, take a taxi, breathe fresh air"). The manifesto is called "incomplete" because, according to the author's intention, anyone can supplement it. 4. For five years, Mau worked with Rem Koolhaas on the book “S, M, L, XL”, which is a collection of essays, diaries, travel guides, photographs, architectural drawings and sketches created by OMA over twenty years. 5. In 2003, Mau founded Institute Without Borders in collaboration with the School of Design at George Brown College in Toronto. The goal of the Institute is to educate a new generation of designers who unite "artists, inventors, mechanics, economists and strategists". 6. Mau is one of the founders of the Massive Change Network. In this project, he chose to look at design as a "critical problem-solving methodology." He found 100 people from all walks of life who are changing the world through design - consciously or not - and linked their work together. The Network of Mass Change became an exhibition and then developed into a project that collaborates with George Brown College in Toronto and the Art Institute in Chicago. Based on the research results, a website and a book were created. 7. Mau has taught and lectured at the Rice University School of Architecture, the University of Toronto and the California Institute of the Arts. 8. The designer has received many awards in the creative field, including the National Design Award for the Cooper Hewitt 2016 design project and the Collab Design Excellence Award. 9. In 2009, Bruce Mau received the prestigious Louise Bloin Foundation Award at the Gl https://jiji.com.et/bahir-dar/art-collectibles/architect-and-graphics-designer-9YvPRYDId1R98CUn6xFNf9sS.html