Digital Marketer

Tired of banners? You can always turn off ads. The article examines the features of digital, online marketing in relation to traditional offline marketing. A special place in the article is devoted to an overview of digital marketing channels and tools. Digital marketing, like digital communications, is targeted and interactive in nature. Digital media (or new media) is a complex of digital carriers of advertising messages. The main groups of media channels are compared. The author emphasizes: the main thing in understanding the unity of communications on the Internet and the digital environment is that they have the same marketing focus and have an integrative nature. Digital marketing tools include events that allow you to notify a large number of people or draw the attention of the target audience to the products or services of a company or organization. The characteristics of the main effectively working integrated digital marketing tools are given. Particular attention is paid to the effectiveness of social media channels. The article provides Russian and Digital Marketer  international statistics on digital marketing channels and tools. A professional bibliographer will compile and draw up a list of references for your work in accordance with GOST Digital communications market in Russia: situation and main trends Digital advertising as a tool for promoting a product or service. Experience in project implementation Consumer Behavior in the Internet: Generation Z and Its Priorities Modern aspects of marketing communications in a digital society The Role of "New Media" in Shaping Brand Communication for the Millennial Generation Can't find what you are looking for? Try a literature selection service. The article discusses the features of digital, online marketing in relation to traditional offline marketing. A special place in the article is devoted to an overview of digital marketing channels and tools. Digital marketing, like digital communications, is targeted and interactive in nature. Digital media (or new media) is a complex of digital carriers of advertising messages. The main groups of media channels are compared. The author emphasizes the main thing in understanding the unity of communications on the Internet and the digital environment in that they have the same marketing focus and have an integrative nature. Digital marketing tools include events that allow you to notify a large number of people or draw the attention of the target audience to the products or services of a company or organization. The characteristic of the main efficiently working integrated digital marketing tools is given. Particular attention is paid to the effectiveness of social media channels. The article provides Russian and international statistics on digital marketing channels and tools. DIGITAL MARKETING: CHANNELS AND TOOLS OVERVIEW Professor of Marketing and Advertising, Doctor of Economics, Honorary Member of the Guild of Marketers, ACAR expert, Academician of Imageology, Head of the Marketing Communications Department of the Moscow Poly; 107023, Moscow, st. B. Semenovskaya, 38 shevm49@gmail.com The article examines the features of digital, online marketing in relation to traditional offline marketing. A special place in the article is devoted to an overview of digital marketing channels and tools. Digital marketing, like digital communications, is targeted and interactive in nature. Digital media (or new media) is a complex of digital carriers of advertising messages. The main groups of media channels are compared. The author emphasizes: the main thing in understanding the unity of communications on the Internet and the social media is that they have the same marketing focus and have an integrative nature. Marketing tools include events that allow you to notify a large number of people or draw the attention of the target audience to the products or services of a company or organization. The characteristic of the main efficiently working integrated tools ^ d ^ a1-marketing is given. Particular attention is paid to the effectiveness of social media channels. The article provides Russian and international statistics on digital marketing channels and tools. Key words: digital marketing; digital marketing channels and tools; online marketing; new marketing; email marketing; Internet Marketing; targeted marketing; interactive marketing; new media; social networks. Digital marketing is the marketing of promoting products and services using digital https://jiji.com.gh/labone/advertising-and-marketing-cvs/digital-marketer-2Dqb0vxWXjHU8bdBQHWRQ2g6.html